Marketing is much more than just an isolated business function – it is a philosophy that guides the entire organization. This course is a broad based approach to the study of core marketing concepts and applications. In addition to lectures, and class discussions, case studies will be used to apply the marketing concepts studied to real world situations.
The course aims to equip students with the knowledge necessary to make good Marketing decisions and Brand awareness.
This is an introductory course designed to familiarize students with the basic topics of management. The subject areas that will be covered include organizational culture, external environment, global environment, social responsibility, managerial ethics, decision making, foundations of planning, strategic management, planning tools & techniques, organizational structure and design, communication and IT, human resource management, change and innovation, foundations of behaviour, employee motivation, leadership, foundations of control, operations and value chain management, small business, new venture creation, entrepreneurship, communication issues in today’s organizations.
This is an undergraduate course designed to familiarize students with the major issues in sales management. This course will examine selling in its historical role and view its place within marketing and a marketing organization. Furthermore, different types of buyers will be analyzed along with various sale techniques, which include preparation for selling, personal selling process and sales responsibility. This course pertains discussion of sales environment by looking at the institutions through which sales are made.
International selling is an increasingly important area in view of the ever-increasing ‘internationalization’ of business. Hence, this issue will be addressed here. Emphasis will also be given on discussing various tools of sales management like recruitment, selection, motivation, training, and compensation.
Thus, the course will develop and enrich the skills and knowledge of students in selling and sales management.
This is an undergraduate course designed to familiarize students with the basics of marketing research. The subject areas that will be covered include understanding the definition and concept of marketing research, the role of marketing research in strategic planning, marketing research and database marketing, primary and secondary data sources, marketing research areas, designing the marketing research project/process, ethics in marketing research, and tools of preparing and analyzing the data. Emphasis will also be given on how to determine and evaluate the value of marketing research information, do sampling, scale measurements, qualitative and quantitative research, etc. Students will learn how to write marketing research report and present it as well.
Thus, this course will develop students’ skills in marketing research and analysis.
This course teaches the fundamentals of microeconomics. It will cover consumer theory, producer theory, the behavior of firms, market equilibrium, monopoly, and the role of government in the economy.
This course is designed to familiarize students with the basic concepts, principles, and processes related to the business organization, and the functional areas of management. Particular emphasis will be given to the study of management functions like planning, organizing, leading and controlling, and the students will be oriented toward the importance of these functions. Furthermore, this course will focus on relevant aspects of organizational behavior, marketing management, production management and purchasing, financial management, and human resource management.
The purpose of this course is to prepare students to manage today’s business world effectively by understanding its changing environment, principles of global strategy, and the relation between global strategy and organization. It will equip students with strategies to understand different opportunities in a global environment both at the micro and macro level.
Inflation, unemployment, recession, and economic growth are everyday words. Governments worry about recession prevention, reduction of inflation, an increase of competitiveness, and growth stimulation. On the other hand, households are anxious to avoid the unemployment, to protect themselves against the hazards of inflation, and to obtain the rising income that comes with economic growth. This course will familiarize students with dynamics of these issues and their interrelationship in a macro framework.
This course is designed to familiarize students with the foundations of international finance which is an integral component of finance education. Emphasizing on monetary and macroeconomic relationships between countries, the course addresses both the theoretical and empirical issues pertaining to the following concepts: balance of payments, exchange rate regimes, foreign exchange market, sovereign debt crisis and management of a corporation in an international environment.
This course aims at developing a basic understanding of ethical theory and the ability to think critically about the moral issues of business and professional life. We will learn about several major ethical theories and discuss issues of justice, social responsibility, and professional ethics. We will examine various topics in business ethics such as lying and bluffing, advertising, employee rights, affirmative action, sexual harassment, international business and environmental issues.
The objective of this course is to introduce students to the world of business. This course is a perfect setting for career preparation, as students are exposed to different aspects and areas of a business to which they can match their individual abilities and interests. This course introduces students to various functional areas of a business. Furthermore, they will get insight to how a business can address many pressing problems of our society.
This course builds on the student\\\'s basic understanding of accounting procedures and concepts while providing an overview of financial reporting issues from different perspectives. It introduces the background of financial accounting standards, discusses some important issues regarding the fundamentals of financial accounting, and covers transactions related to assets, liabilities, and equities.